Iceland, the popular supermarket chain, has announced the upcoming closure of its store located in Swansea city centre. The St David’s Place branch is scheduled to shut its doors on July 29, 2023.
The confirmation follows speculations circulating on social media about the store’s potential closure. After receiving numerous inquiries, WalesOnline approached Iceland for clarification, and a spokesperson confirmed the imminent permanent closure of the St David’s Place store.
It is worth noting, however, that while the city centre store is closing down, Iceland’s sister store, The Food Warehouse, situated at Parc Tawe Retail Park, will continue to operate. Additionally, Iceland’s stores at Phoenix Retail Park in Llamsamlet, Parc Cwmdu in Carmarthen Road, and Morriston will remain open.
In response to the closure, an Iceland spokesperson stated, “I can confirm that the St David’s Place store is closing on July 29.” Richard Walker, the executive chairman of Iceland Foods, further elaborated on the company’s retail strategy, saying, “Across Iceland and The Food Warehouse, we have a portfolio of over 1,000 stores in the UK. While our retail estate has grown significantly in the last decade, with nearly 200 new stores opening, we also evaluate the retail experience we offer to our customers. As shopping patterns evolve and lease agreements expire, we periodically make the decision to close a small number of stores. Simultaneously, our ongoing expansion continues to create job opportunities and contribute to local economies.”
As Iceland bids farewell to its Swansea city centre location, customers and employees will undoubtedly reminisce about the store’s presence in the community.